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 Is your advertising working for you ?
If not, why not ? Is it the type of advertising, or that your services do not appeal, or simply that at the end of the day, there is not enough wedding work to go around?
The average number of weddings per celebrant per year now less than 7, so it becomes even more important to work out why.
Otherwise you could be wasting hundreds, even thousands of dollars on advertising.
Do you want / need to make part-time or full-time income from your celebrancy ?
If yes, then having an approach as a "Celebrant for all Occasions" for most celebrants will be important.
Do you want to look and be professional in your celebrancy practice ?
The following points are based upon listening and talking with hundreds of celebrants over the last decade. They are also based upon years of learning from others, and analysing the complex nature of the changes celebrancy is going through.
Am I biased ? Most definitely. I believe celebrants can make a huge difference in people's lives - in our communities health and well-being.
The ACCN is one strategy to that end. There are other suppliers of the products and other services below. So take these tips on board whether you follow them up with us or somewhere else.
However I invite you to join the ACCN to work with us - to pioneer the next era in celebrancy.
You will receive more value for money as an ACCN Member.
If you have tips for fellow celebrants which you would like us to share, please email me at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Rona Goold
ACCN Director
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Cost |
Tips |
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Business Plan/ Target Group / Image
NB Image is not just a photo that is a good likeness of you. Image is a picture that says a lot about your personality, style, interests, target market etc.
NB Target group - consider where you are most likely to be valued - focus on your +ves
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$ 100 - $ 400
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The hard truth: Many couples
- choose male/female celebrant on a 50: 50 basis
- prefer someone looking under 50
- prefer someone attractive/ nice looking
- prefer someone they know/ someone knows
Where do you fit? How many stars would you have ? ********** If you are male, look young and attractive ******** If you are male, and attractive ****** If you are male ******* If you are female, look young and attractive ***** If you are female and attractive *** If you are female So consider having advice about image and professional photos ... put energy into getting known in your community - broaden your ceremony base - be a Family Celebrant What plan do you have to develop your celebrancy practice? See ACCN General tips: |
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OPD
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$110 - 190 pa
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Hard Truth. If you are a celebrant - only for the money - you would do better to look elsewhere, if you are not making what you want/ need. If you are not passionate about the value of ceremony, and if you are not making what you want/ need - maybe it's also time for you to look elsewhere. If you are keen, despite the hassles, keep your Marriage Appointment alive - adds to your professional credibility, even if your focus and major income is to come from other ceremony work OPD Information |
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IT & Technical Skills
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$$$ and or tim
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If you want to succeed, you need to face any fears you have about :
- computers & the internet. Know how * to log into websites, * do all the basics such as changing and saving details in websites, making posts * managing at least small changes on your website.
- equipment. Mobile phones, digital camera, PA system
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Domain Name
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Approx $20 pa or less
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Strongly recommended for every celebrant - will save you money in the long run ACCN Web Assistance |
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Website
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< $ 200pa
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Strongly recommended for every celebrant - will save you money in the long run ACCN Websites |
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Celebrant Insurance
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$ 140 pa +
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Copyright Licence
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Strongly recommended for every celebrant - doing the right thing and giving something back to those whose work we use Group Copyright Licence |
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Celebrant Association
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$ 0 to $ 170 pa
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Belong to at least one - for another link to your website, a referral source, way of meeting other celebrants, to have their e-badge on your website, discounted OPD ...
Celebrant Associations |
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Local & other Networks
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$ 200 pa ?
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Word of mouth - one of the best sources of referrals. Analyse your area and your target markets - how can you be better known with the potential couples / families you want to serve
ACCN_Women's Network Australia affiliate
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ACCN
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$ 49.50 / $79.50 pa
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Last but not least. The ACCN provides:
- information and support with all the above.
- has a coordinated marketing plan with a system of websites to promote "ceremonies for all occasions"
- products & services to save you time and $$$
- invites you to be part of developing celebrancy as a profession to serve the well-being of the Australian community
ACCN Memberships
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