V10 Marketing Made Easy for Celebrants

* Marketing Made Easy for Celebrants released 1 July 2010.

• $ 39.95 inc postage and handling within Australia
  

Anita Revel is the author of Marketing Made Easy For Celebrants, Boost Your Bookings With Easy and Effective Marketing Methods.

“I can tell you that by using Anita’s suggestions you too will continuously reap the benefits for years to come.”
… Charles Foley CMC, Canberra

Read more about this book and purchase if you wish on:
http://www.accn.com.au/accn-shop/details/256/13/books/60003-special--marketing-made-easy-for-celebrants

• Only available in hard copy at this stage
• 116 pages

1. Objectives
2. Why You Need a Marketing Strategy
3. What is Marketing? ~ And what it isn't ~ Legal and cultural considerations
4. Types of Marketing ~ Types of marketing a celebrant should be doing
5. The Five Ps / Your Marketing Mix
6. The Marketing Budget ~ How much should you spend? ~ How to spend it
7. Celebrate Your Uniqueness ~ What is my niche?
8. Brand it and They Will Come ~ Slogans
9. Tactics for Getting Noticed ~ 10 Ways to Promote Your Services for Free ~ Other ways to boost your business
10. Getting the Most Out of Your Advertising & Promotional Spend ~ Know your Cost Per Lead ~ Know your CPM ~ Know your demographics
11. Evaluating Your Marketing Efforts ~ Return on Investment ~ Focus Testing
12. Playing Fair: the Ethics of Marketing
13. Homework and Worksheets

Yes I Do Marketing

When I first became an authorised Civil Marriage Celebrant in 2008, at first I was intimidated by the prospect of building my celebrancy business with such an influx of competition all at once.

Where there were just under 3,500 Commonwealth registered marriage celebrants in 2003, this figure jumped to over 10,000 by April 2010. This doesn’t include the 23,700 or so ministers of religion, registered by State and Territory registering authorities to solemnise marriages.

For many reasons I’ve listed in the book, I decided to do something about sharing what I know about marketing with my fellow Celebrants. Marketing Made Easy for Celebrants is the result.